Essential Branding Elements
Tying digital and print is an important issue for many but so is getting a consistent and positive user experience of your brand across a variety of media.
Because Design Matters
Tying digital and print is an important issue for many but so is getting a consistent and positive user experience of your brand across a variety of media.
A physical object handed personally communicates something more than just the contact information – it communicates something of the value you place in your brand.
As you look through it generates the sort of excitement and buzz that you had when you first conceived of your business. It should do, as it represents elegantly and stylishly in visual form what your business is all about.
Both the bag and box have a play on the Bao brand logo, these form a central part of the main design with versions of the brand pattern used in the background and to provide textural elements.
This business card mock up was created using a free design from Freepik, which I ended up heavily modifying. You’ll see more on this and a hi-res version of the final image in the post.
Unless you have an online business that doesn’t produce anything physical and only interacts with customers via a virtual presence, you’re going to need some form of printed material that represents your business.
Oblique strategies for design is a sideways mental shove to get your creative thinking back on track. It’s just what you need to keep design fresh.
Click below to see a sample of a web style guide I produced for Bao, a Korean Barbeque fast food outlet. It’s an essential quick reference guide for brand use on digital platforms.